I am not directly involved in your business. I have 40 years’ worth of case studies and testimonials from clients who credit me for their largest business breakthroughs.
You see, clients pay me $19,000 for a single consultation day with me and I was paid more than $2.5 million dollars in fees and royalties for marketing and assistance in 2014.
A bulk of my work involves identifying a client’s ideal customer. Once we know whom we’re targeting and where to find them, we can use uncommon marketing strategies to reach them.
I mean think about it: why mess around with the “minnows” when you can attract the whales. Why not attract 100 customers who can pay $10,000 and make you a millionaire…vs. attracting 1 million customers who will pay you $1 dollar?
It’s easier to attract the 100 “whale” customers. But you have to know what you’re doing. And if you use the right system for getting to them. Otherwise you’ll be forever attracting “minnows” to your business that:
• Are tire-kickers and “looky loos” who’ll keep their wallet in their pockets
• Are high maintenance and “pain-in-the-butt” customers, clients and patients
• Will always question your treatment plans and prescriptions
• Will haggle on prices and get you to make compromises
Imagine waking up in the morning looking forward to going to work — knowing you’re working with your ideal customers, clients and patients that “get” you and will pay you handsomely for your expertise.
And think about how easy your daily routine will be when you’re working with cool people…not “duds” that’ll make your business life a living hell.
That’s what I do for clients on a daily basis. And the fact that I’m not directly involved in your business should be good news to you—as you’re bound to get many paradigm shifts and “a-ha” moments you can apply to your business.
Maybe you’ll identify 5-6 “ideal customers” in your business you can market to simultaneously—this creating 5-6 income streams under your core business that could make you rich, relaxed and happy?
I have never “connected the dots” like this before in my 40-year career, and even old timers who were at this seminar had dropped jaws when they listened to every case study, example, and RULE for identifying and targeting your ideal customer, client or patient.